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Why Our Products Matter

Every piece of gear and book we make is originally created to inspire a healthy action but also shows our “ NOT SO SERIOUS SIDE .” We aim to avoid overwhelming you with propaganda and causing any unwelcome conflict with our strong opinions. Therefore, we designed merchandise that is well-balanced, fun-loving, and suitable for men, women, boys, and girls to comfortably wear and enjoy! Because let’s face it, no one wants to be bothered by your beliefs, even if it’s with noble intention, but they wouldn’t mind a healthy smile; cheers!

Men

Women

Boys

Girls

Our Books

Don't Just Talk About It. Show It Off!

Anyone can talk about strength. Anyone can claim they stand for something. But when you wear it, when you read about it, when you live it, there’s no hiding.